Lawn Care Price Increase Letter Template

A short, friendly notice that states the new price, the date and the reason, and keeps the client. Fill it in, then print it or paste it into an email.

Fill in your details. The letter on the right updates as you type.

Business name

Your name

Phone

Client first name

Service

Billed per (visit, month)

Current price ($)

New price ($)

Effective date

Reasons to mention

Closing line

Increase: $4.00 per visit, 8.9%

Green Ridge Lawn Care

Dear Jordan,

Thank you for being a Green Ridge Lawn Care customer. I'm writing to let you know that starting March 1, the price for your weekly mowing, trimming and edging will change from $45.00 to $49.00 per visit, an increase of $4.00 (8.9%).

Over the past year our costs for fuel for our trucks and equipment, wages for an experienced, reliable crew and liability and workers' compensation insurance have gone up, and we want to keep giving you the same quality of work without cutting corners.

Nothing else about your service changes: same crew, same schedule, same standards. If you have any questions, or would like to talk through your service plan, please call me directly.

Thank you for trusting us with your property. We look forward to keeping it looking its best this season.

Sincerely, Sam Ortiz Green Ridge Lawn Care (555) 012-3456

What Is a Price Increase Letter?

It is the written notice you send a recurring client before their rate changes. Done well it is four short paragraphs: thanks, the change, the reason, and what stays the same. The template works out the dollar and percentage change for you, so the numbers in the letter always match. Work out the new number first with the per-man-hour pricing method, then send this.

What Every Price Increase Letter Needs

The new price and the old one

State both, plus the dollar difference. A client who has to work out the change assumes it is bigger than it is.

The date it starts

Tie it to a billing cycle or the start of the season, never mid-month.

One honest reason

Fuel, labor, insurance or materials. Keep it to a sentence; a long justification reads like an apology.

What stays the same

Same crew, same schedule, same standard. That is what the client is actually worried about.

A direct line

Your name and number, so questions come to you instead of turning into cancellations.

When to Send It

The easiest time is the off-season, before spring renewals or with the new season's agreement, so the new rate arrives with the plan rather than in the middle of it. Give clients a few weeks' notice; if your service contract sets a notice period for price changes, follow it. Small yearly increases are easier for clients to accept than a large jump after several years of frozen prices, and they keep your profit margin from eroding quietly.

Handling Pushback

“The other guy is cheaper.”

He may be. Remind them what they get from you (reliability, the same crew, insurance) and leave the door open if they want to come back.

“Can you hold my price this year?”

For a long-time client you may decide to. If you do, set a date for the new rate in writing so the conversation doesn't repeat next spring.

“Then cut the visits.”

Offer a bi-weekly plan or drop an add-on instead of discounting the visit itself. Your price per visit is what protects your margin.

Lawn Care Price Increase Letter Template

What Is a Price Increase Letter?

What Every Price Increase Letter Needs

When to Send It

Handling Pushback

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